June 2019 - Client related sales calls in Hong Kong, Shenzhen, Guangzhou and Shanghai.
As global markets enter a period of uncertainty, a balanced portfolio of source markets is a responsible approach to weather any negative fluctuations. China’s slowing growth has been confused with recession, yet there are 10+ direct flights per day to New Zealand in peak season. By targeting premium in-market partners in the East we offset any possible decline from the West.
May 2019 - Cape Kidnappers Golf Course hosts Mercedes-Benz 30th Anniversary Golf Tournament
Tourism Partners have provided international business development and advisory services to Cape Kidnappers and Kauri Cliffs Golf Courses since February 2016. Enticing the Tournament Organiser to bring this superb event to Cape Kidnappers Golf Course has been a key project for several years (Please click on image for full story).
April 2019 - Client related sales calls in Hong Kong and Singapore.
As premium trade channels in Asia develop and knowledge of New Zealand’s offering improves we are introducing premium experience and activity operators to in-market contacts. We are pleased to report strong interest in experiences and activities to complement existing awareness of New Zealand luxury accommodation offering.
February 2019 - Client related sales calls in Guangzhou and Shanghai.
Amid media chatter in New Zealand around the China - NZ relationship, we headed to Guangzhou and Shanghai for a week of sales calls visiting key Chinese Travel Trade. Agents included PKP participants, OTA's, Premium and Wholesale. Our experience is the China - NZ Travel Trade relationship continues to go from strength to strength. We look forward to returning later this year to further develop relationships for our clients.
February 2019 - NZ Tourism Industry urged to breath, and not make assumptions or connect unrelated events. NZ Herald.
Ben Chapman's Tourism Partners provides business development services to tourism businesses pushing into the China market and is going there next week. ''I expect very little talk about all this". He said not too much could be read into the abrupt pull-out from the launch ceremony of Year of Tourism. https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12204147
January 2019 - Tourism Partners asked for thoughts on the China New Zealand Year Of Tourism 2019
“Increasing affluence, media influence and travel enabled by mobile technology, coupled with the improved English language of Chinese visitors, will provide them with more confidence to explore”.
Having travelled to China regularly for the past 10 years, Ben Chapman was asked for his views on the China New Zealand Year Of Tourism 2019. https://www.cnzyot.govt.nz/about/news/insights-ben-chapman-tourism-partners-ltd/
October 2018 - The Farm at Cape Kidnappers awarded No.1 Resort in Australia and the South Pacific.
Condé Nast Traveller awarded New Zealand's The Farm at Cape Kidnappers the No.1 Resort in Australia and the South Pacific in its Readers Choice Awards. Tourism Partners have represented The Robertson Lodges (The Farm at Cape Kidnappers, The Lodge at Kauri Cliffs and Matakauri Lodge) in Asia and the Middle East since February 2016. Visit www.robertsonlodges.com
August 2018 - Tourism Partners premium travel agent sales calls in Shanghai
Having just returned from Shanghai we are happy to report agent knowledge of New Zealand premium accommodation and activities is the best we have experienced in four years. During this visit we met with some of the best luxury agencies in China.
June 2018 - Real Country features in North & South
Awesome article in North & South on Laura Douglas of Real Country (dist. 24,000). Together we worked through Tourism360 and identified a number of strategic initiatives that Laura has now actioned. Visit Real Country at www.realcountry.co.nz
May 2018 - Queenstown Expeditions launches at TRENZ 2018
Queenstown Expeditions showcased their stunning new custom 4WD to 150 international travel trade at TRENZ. Through Tourism360 we identified opportunities to surprise & delight guests, and specific agents to take this offering successfully to market. If seeking professional sightseeing for your clients with documentary quality commentary in English, Mandarin or Spanish please visit Queenstown Expeditions at www.queenstownexpeditions.com
May 2018 - Welcome Rock Trails features in Farmlands 'The Farmlander'
Nice targeted domestic media win for one of our Tourism360 clients Welcome Rock Trails. Front cover, and 6 page spread in the Farmlands Farmlander (dist. 64,000). Visit Welcome Rock Trails at www.welcomerock.co.nz
May 2018 - ILTM Asia Pacific 2018 (Singapore)
Representing the Robertson Lodges at ILTM Asia Pacific 2018.
Meetings were conducted with over 60 international buyers.
A slice of New Zealand luxury showcased in Singapore.
New Zealand’s premium offering was on show in Singapore last month at the inaugural International Luxury Travel Mart (ILTM) Asia Pacific 2018.
Eight New Zealand operators exhibited at the trade show alongside Tourism New Zealand, including Air New Zealand, Luxury Lodges of New Zealand, Robertson Lodges, XperieNZ, Brook Serene, Over The Top Helicopter Company, SKYCITY Grand Hotel, and Touch of Spice.
Tourism New Zealand’s Regional Manager South and South East Asia, Steven Dixon says the show was an excellent opportunity to showcase New Zealand’s premium offering to the people who can influence where high net worth travellers go on holiday.
“Over 500 luxury travel buyers from across Asia-Pacific were exposed to New Zealand’s premium offering at the event, including buyers from two of our key markets, Singapore and Hong Kong.
"This region has the fastest growing wealth rate in the world. Singapore has the highest concentration of high net worth households, above 15 per cent, and Hong Kong has the fourth highest, so naturally we want our luxury offering to be front of mind and ILTM is a great platform to make this happen.”
The New Zealand exhibitors conducted over 450 meetings with buyers and networked with many more during the three day event.
Robertson Lodges’ Chief Operating Officer, Euan Taylor says they found the luxury trade show extremely useful for building relationships with key buyers in the Asia-Pacific region.
“The trade show allowed us to interact with current and prospective clients in an environment where we knew the buyers were some of the best in the world.
“Next time we are in the market we will be able to further develop these new relationships with an aim to convert them into clients.”
Following ILTM Asia Pacific Tourism New Zealand brought four luxury travel buyers to New Zealand to experience first-hand what the country has to offer high net worth travellers.
The buyers from Singapore and Hong Kong were introduced to Auckland, Napier, Christchurch, Queenstown and Wanaka’s luxury offerings during the five day familiarisation trip.
“As a result of their visit we now have a group of engaged agents who are equipped with the knowledge and capability to sell New Zealand as a premium destination and we will continue to support them going forwards,” says Steven.
April 2018 - Client related sales calls in Guangzhou and Beijing.
Tourism Partners hosted client sales mission to China (Guangzhou and Beijing). This premium golf travel trade focused trip met with some of the biggest names in Chinese outbound golf agencies. Key partner, media (TV and online) and private club meetings were also held.